UX
User Journey Map
A visualization of a user's experience across touchpoints over time.
A user journey map charts a person's end-to-end experience with a product or brand — the stages they pass through, what they do and feel at each, and where the pain points and opportunities are. It widens the lens beyond single screens to the whole relationship.
Journey maps align teams on the bigger picture and reveal high-impact moments (like onboarding or a first purchase) that deserve focused design effort.
Related terms
Need this done, not just defined?
I design and build it — Framer sites, product UI/UX, and more.