Travel & Mobility — 2024
EagleRider Website Redesign
Redesigning the booking experience for the world's largest motorcycle rental and tour company.
01
The challenge
EagleRider's booking flow had grown over a decade into a maze of legacy templates. Riders were dropping off before checkout, and the brand felt dated next to modern travel products.
02
The approach
I rebuilt the experience around a single question — how fast can a rider get from inspiration to a confirmed bike? A new design system, a compressed booking funnel, and route storytelling that sells the ride, not just the rental.
03
The result
A modern, conversion-aware booking experience with a reusable design system the internal team now ships with — fewer steps to checkout and a brand that finally matches the open road.
From the project
