Health & Fitness — 2023
BodyBuddy
Fitness companion app design that makes consistency feel lighter than guilt.
01
The challenge
Most fitness apps are built for the motivated 10%. BodyBuddy wanted the other 90% — people who quit when an app makes them feel behind.
02
The approach
Streaks that bend instead of break, progress framed against your own baseline, and a warm visual language that reads encouragement, not judgement.
03
The result
A companion-grade product experience with retention mechanics built on kindness — and a brand users describe as 'the app that doesn't yell at me'.
