Ship It Live — $1,999 flat
Design + build + deploy · kickoff in 24h · limited slots
Ship It Live · CRM sprint
A CRM shaped like your sales process, live in 21 days.
Your stages, your fields, your definition of a qualified lead — and no per-seat bill that grows every time you hire.
Quick answer
A custom CRM can be built and in use in 21 days from a fixed $1,999, covering contacts and companies, a pipeline matching your real stages, activity history, tasks and reminders, email logging and reporting. It is a one-time cost rather than a per-seat subscription that grows with your team.
The plan
Day one to day 21, written down.
You get this schedule before you commit, not after. If a phase slips, that is mine to absorb — the price and the date were agreed before anything started.
- 1
Days 1–3
Map the real process
Your stages as they actually happen, not as the sales deck describes them, and what genuinely moves a deal forward. Fields get decided here.
- 2
Days 4–9
Design
The pipeline board and the contact record, which is where the whole team spends its day. Built for speed of entry, because a CRM nobody updates is worse than a spreadsheet.
- 3
Days 10–16
Build
Records, pipeline, activity, tasks and reporting. Your real contacts imported during the build so the team tests against their own accounts.
- 4
Days 17–19
Sell with it
The team runs live deals through it for a few days. Friction in data entry surfaces immediately and gets fixed while it is cheap.
- 5
Days 20–21
Cut over
Full data migration, team trained, old system retired, and reporting pointed at the new source of truth.
What from $1,999 gets you
Everything needed to launch — nothing padding the invoice.
Who books this
Built for
Teams whose pipeline lives in a spreadsheet and three people's heads
Companies whose Salesforce or HubSpot bill has outgrown what they use
Sales processes that never fit the stages the big CRMs insist on
Real situations
Five ways this shows up, and what actually fixes it.
Not hypothetical — the shape of the problem before someone books this sprint, and the specific part of the build that resolves it.
Situation 1
The pipeline lives in a spreadsheet and three people's heads
Sales tracks its pipeline in a shared spreadsheet supplemented by whatever individual reps remember, meaning visibility into real pipeline health depends on someone being available to explain it.
A pipeline board with the team's actual stages, plus activity history against every record, replaces tribal knowledge with a shared source of truth.
Situation 2
The HubSpot or Salesforce bill has outgrown what's actually used
A company's CRM subscription cost has climbed with headcount, but the team only genuinely uses a fraction of what they're paying for.
A custom CRM is a one-time build rather than a per-seat subscription — the crossover point where owning it beats renting it usually arrives sooner than expected.
Situation 3
Sales stages that never fit the big platforms' assumptions
A sales process has genuine stages and logic that don't map cleanly onto the rigid pipeline models the major CRM platforms assume every business follows.
The pipeline is built around the team's actual stages and fields, mapped during days 1-3 rather than forced into a vendor's template.
Situation 4
Emails logged manually, or not at all
Reps currently copy-paste email content into the CRM by hand, or skip it entirely, leaving gaps in the activity history that make follow-up guesswork.
Email logging — and sending from within the CRM where it helps — captures activity automatically against the right contact.
Situation 5
Adding a new hire means another line item on the bill
Every new sales hire adds another per-seat charge to the CRM subscription, turning growth itself into a recurring cost increase.
Additional users can be added at no extra cost once the CRM is owned outright — the entire economic argument for building rather than renting.
The honest part
When 21 days is the wrong answer.
A fixed deadline only works when the scope genuinely fits inside it. These are the cases where I will tell you so rather than take the booking.
Full marketing automation — campaign builders, lead scoring models and multi-step nurture flows. That is a marketing platform, not a CRM sprint.
Telephony: dialers, call recording and transcription pipelines, which carry their own compliance and cost.
Teams with no agreed process. A CRM makes an agreed process faster and an unagreed one messier, and I will tell you which you have.
Inside the 21 days
- Contacts and companies with the fields you actually need
- A pipeline with your stages, on a board that drags the way you expect
- Activity history — calls, meetings, notes, emails — against every record
- Tasks, reminders and a today view so nothing is forgotten
- Email logging, and sending from within the CRM where it helps
- Reporting: pipeline value, conversion by stage, activity by person
- Import from your spreadsheet or existing CRM, cleaned on the way in
- Source code, design files and 30 days of support at handover
Quoted as one number before day one. A week running long is mine to absorb.
Outside the line
- Full marketing automation — campaign builders, lead scoring models and multi-step nurture flows. That is a marketing platform, not a CRM sprint.
- Telephony: dialers, call recording and transcription pipelines, which carry their own compliance and cost.
- Teams with no agreed process. A CRM makes an agreed process faster and an unagreed one messier, and I will tell you which you have.
Real work, sized and priced separately. You hear it before you book, not at handover.
Questions
Before you book
For many teams you should not, and I will say so. Building wins when per-seat costs across a growing team have passed the cost of a build, when your process needs stages and logic the big platforms will not express, or when you want the customer data in your own database.
Other sprints
21 days from now, this could be live.
A 30-minute call decides whether the scope fits. If it doesn't, I'll tell you what would.